makemytrip railways

January 29th, 2010

Travel website makemytrip.com has come out with an ad that states that it is the ‘fastest’ in booking tatkal tickets. How can the portal make such a claim?

Makemytrip.com is actively advertising on the Web that it will be able to provide its customers with tatkal tickets at a much ‘faster’ rate than other online travel agents. ”Beat the tatkal queues with the fastest tatkal booking at MakeMyTrip!,” the ad states. But how can a travel agent proclaim this, when tatkal bookings can happen only two days before the train departs? Second, any customer can go to the Indian Railway Catering and Tourism Corporation Ltd (IRCTC) website and book his ticket two days before a train’s departure. Many other travel websites also let you book tatkal tickets in advance (as per the stipulated period). So what’s behind makemytrip.com’s ‘fastest tatkal‘ claim?

According to the current scheme, tatkal booking opens at 8 am two days in advance from the actual date of the journey. For example, if you were to leave for Delhi on the 30th of this month, then you can book your tickets only on the 28th, from 8 am onwards.

The tatkal system accepts both manual bookings and Internet bookings. One would presume that Internet bookings would have more takers; however, according to a railway official and a few travel agents, most tatkal tickets are booked manually at railway counters. Travel agents have their representatives at booking counters queuing up before 8 am to manually purchase tickets.

With regard to makemytrip.com’s claim, SS Gupta, chief public relation officer (Mumbai division), Western Railways, said: “They are putting up false advertisements.”

According to Abhishek Agarwal, makemytrip.com’s deputy manager, the system provided for their customers on the website is more user-friendly and easy to operate, helping consumers to easily get their tickets. “Our website is more easily operational for a traveller to get his ticket much faster, than other websites,” he claimed.

“The idea is to save on time (while booking your tickets); everything is within the purview of the rules and regulations of the Indian Railways,” another employee from makemytrip.com said, preferring anonymity.

“We have done a good job at optimising the code at makemytrip.com’s website and we have written the code such that the dependency on network latency is less. That is why our speed is much faster,” he claimed.

However, this isn’t the case. We checked the IRCTC website, which provides a different system, but is as easily accessible as makemytrip.com. The only disadvantage may be the fact that the consumer may have to know the train number or train name while booking. However, when a traveller is preparing for his journey, he would always have these details.

Regarding the travel portal’s claim at being the ‘fastest’, we have also sent a query to the Advertising Standards Council of India (ASCI). However, the entity still has to reply.

makemytrip india

January 29th, 2010

MakeMyTrip India, the Indian online travel space and provider of best-value holidays, has announced its all inclusive summer holiday packages for 2010. These holidays have been created to provide a great degree of flexibility to the traveller.

Demonstrating high customer focus & understating of modern travel needs, MakeMyTrip Summer Holiday packages offer industry-first offerings such as:

*Packages inclusive of airfare with a flexibility to travel form 6 major cities across India

* Packages starting from major cities as opposed to traditional departures only from the hub cities of holiday packages

* Daily departures, so that travelers can select date as per convenience

Packages have been created for destinations in Himachal, Ladakh, Kashmir, Uttarakhand, the North-East and South India. Departure hubs include Delhi, Mumbai, Ahmedabad, Kolkata, Bangalore and Chennai. Package cost and itinerary details have been elaborated upon in the annexure.

Yatra.com Domestic

January 5th, 2010

Yatra.com signs advertising deal with Yahoo India
05 January, 2010
Yatra.com and Yahoo India have signed an advertising deal under which Yahoo India will feature Yatra.com as the recommended travel website on its homepage. Yahoo India will also provide display advertising inventory to Yatra.com on its Homepage, Finance and News sections. Yatra.com will also be featured as the Knowledge Partner on Yahoo Answers for Travel category.

Bharat Malik, head, online marketing, Yatra.com, has said, “It is a long term partnership, whereby we will harness the strengths of Yahoo, the preferred destination of Indian internet users. It will enable us to increase the brand awareness of Yatra.com and have a positive impact on our advertising in other online mediums as well.”

Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “Partnering with a leading site like Yahoo India is a logical choice for Yatra.com. Through this association, we believe that Yatra.com will benefit from the strong reach of Yahoo in India.”

Arun Tadanki, managing director, Yahoo India, has said, “The Yahoo network reaches 72 per cent of all internet users in India and we are committed to strengthening our audience growth through product innovations and marketing investments. We are also very focused on providing our advertisers with comprehensive solutions to reach their target audience effectively. Our advertising partnership with Yatra.com leverages various properties of Yahoo India to provide strong visibility to this leading travel portal.”

Cashback Offer on Kingfisher Airlines

October 29th, 2009

Yatra.com presents cashback Offer on Kingfisher Airlines.

kingfisher-offerBook any One way Air ticket on Kingfisher Airlines and get an instant discount of Rs 150. The discount gets double if you book a return Kingfisher Flights!! That means you enjoy Rs 300 discount on each tickets you booked.

This promotional offer is open for bookings made between 4th August 2009 to 30thSeptember 2009, for travel till 31st Decemeber 2009.

No Terms & Conditions Apply!!

Hurry, book your Air ticket on now! Or, call at this number of yatra.com 0987 1800 800 to reserve your seat

Kingfisher airlines winter schedule leaves passengers

October 26th, 2009

When Sushmita arrived at the Biju Patnaik International Airport with her nine-year old son to check in for her Kingfisher flight to Mumbai at about 9.30 am on Sunday, it had already flown out.

She was not the only one to be deserted by the airline, a dozen others also had met the same fate. The Mumbai-bound flight, which leaves the Capital at 10.30 am, had taken off at 9.20 am itself.

The stranded passengers fumed and demanded why they were not informed of the change in flight schedule. They were told by the staff that the timing had changed with effect from Sunday.

“I had called up the call centre at 8.30 am but was never informed of this change. They could have called the passengers or even sent SMSes but nothing of this sort was done,’’ said another passenger who had to take a detour.

Weird as it may sound but the airlines had chosen to inform a select few of the change leaving out a chunk of the passengers in dark about the schedule.

Some passengers, wanted that they be accommodated in the Air India flight but were clearly told that Kingfisher has no agreement with the national carrier for such a facility.

Most passengers were offered a refund; those who insisted on travelling had to take a circuitous route via Bengaluru while the rest were asked to travel on Monday.

The Kingfisher Airlines, however, attributed it to a fresh change in winter schedule of the flights. “Beginning today, the timings have changed but it seems some passengers were not informed. But everyone has been taken care of by us,’’ said shift-in-charge Vinay.

Industry insiders say, lately, the airlines have been resorting to practices that enable them to make the most of overbooking given the heavy demand. It gives them the option of offering tickets at higher prices when passengers book at a later stage.

Gopinath going out of KF?

October 20th, 2009

Capt G R Gopinath appears set to alight from Kingfisher Airlines. The aviation entrepreneur, who was the single largest individual shareholder in Kingfisher Airlines after its merger with Deccan early last year, has been on a stock selling spree on the bourses.

As per the Bombay Stock Exchange (BSE) website, Gopinath has just 0.32% stake left in Kingfisher Airlines. This after he sold 49,66,354 lakh Kingfisher Airlines shares between September 3 and September 9, and on September 25, in the process mopping up around Rs 25 crore.

With this, the question also arises whether Gopinath would continue as the vice chairman of the airline. Gopinath was not willing to comment on the matter. An SMS to Kingfisher Airlines CMD Vijay Mallya on the subject elicited no response till late on Monday.

If Gopinath has to relinquish his position, then it would mark the end of an era for a person often called the father of low-cost aviation in India. Since the beginning of last year, Gopinath has been offloading his stake and by November 2008 had brought his stake in Kingfisher down to 3.71%, from around 10% that he held post the merger of Kingfisher Airlines and Deccan.

Around 3.65% of his holding was under a lock-in, but that obligation appears to have ended after the first quarter of the current financial year.

The share sale proceeds are said to be going to fund his cargo venture Deccan 360. According to sources, the cargo venture has been completely funded by Gopinath till now. There are plans of raising funds through the private equity and debt routes.

Another founder promoter of erstwhile Air Deccan, Capt K J Samuel, has also offloaded a majority of his shares and currently holds 0.91% stake in Kingfisher Airlines.

BPCL-Kingfisher row:HC gives out-of-court settlement option

October 9th, 2009

In the ongoing legal battle between the oil public sector undertaking (PSU) BPCL and Kingfisher Airlines on payment defaults, the Bombay High Court has given time to both parties for an out-of-court settlement. CNBC-TV18’s Swati Khandelwal reports further developments in the case.

We know that Kingfisher airlines is facing a legal case from the State-run oil PSU BPCL on account of payment dues and these are about Rs 314 crore. What happened really is that Kingfisher offered to pay monthly installment of Rs 10 crore each for the Rs 314 crore to BPCL. To this the BPCL counsel and the management did not accept the proposal. However, they made a very interesting comment. BPCL counsel said, “They have the money to run formula one, where is that money coming from if they don’t have money to pay us, we are waiting to see the colour of the money.” In response to this, Kingfisher counsel said they are ready to sit down for talks and negotiate with the BPCL management.

Further responding to the statement, the BPCL counsel has sort time from the Court and now the matter is adjourned to come up for hearing on October 15.

kingfisher returns 19 leased aircraft in 10 months

October 8th, 2009

Owing to mounting losses, Vijay Mallya-owned Kingfisher Airlines has returned
19 leased aircraft to lessors in the past 10 months

Of these, 16 are Airbus and three ATR turbo-prop aircraft, according to official data.
The data of the Director General of Civil Aviation, which publishes monthly data on registration, deregistration and change of ownership of the aircraft, showed that in December 2008, Kingfisher returned six Airbus and one ATR aircraft to the lessors.
The airline currently has a fleet of 71 planes, comprising Airbus A-319s, A-320s and A-321s as well as ATRs.
However, sources said at least 12 of its aircraft are on ground for maintenance and repairs, taking the effective fleet size to 59.

When contacted, the airline said the planes were returned as part of its planned capacity reduction programme.
"As part of a planned capacity reduction programme initiated last year, Kingfisher Airlines has returned a total of 17 aircraft between December 1, 2008 and August 12, 2009 back to lessors," the airline spokesperson said in a statement to PTI here.
Kingfisher airlines ticket booking had in February this year announced a 21 per cent reduction in its operations due to the falling passenger demand at that time.
The airline posted losses to the tune of Rs 500 crore in the first quarter of the current fiscal and has a debt of an estimated Rs 6,000 crore. It is planning to raise about $175 million before March next year.
Kingfisher has also deferred deliveries of some aircraft and moved 70 per cent of its network to single class low fare operations.
The premier airline has in the recent past sacked several employees due to "non-performance" but it has also lost some senior staff in the past two months.

These include Vice-Presidents incharge of global sales, revenue management and finance as well as those incharge of operations in southern India, industry sources said, adding these included a significant number of pilots as well.
The airline spokesperson said as part of an ongoing performance review process, employees from all functions undergo routine performance appraisal exercise.
"Those who consistently fail to meet minimum acceptable performance standards of the company are offered three months window to look for alternate career options," he said.
"Too much is being read into the normal attrition rate," the spokesperson said without disclosing the number of pilots who have left the airline in the recent past.

Mallya gets UB executive to fill vacancy at Kingfisher Airlines

October 8th, 2009

Billionaire Vijay Mallya, who is desperately trying to tie up funds for its debt-ridden airline, has hurriedly roped in a senior executive of his beer company United Breweries Ltd (UBL) to fill up a vacancy in his airline firm Kingfisher Airlines so that the process of fundraising is not derailed.

Ravikant Sabnavis, the divisional vice-president of UBL, has stepped into the shoes of Vikram Malhotra, who quit as the marketing head of Kingfisher Airlines booking a month ago.
Industry experts said Sabnavis’ transfer to Kingfisher has come as surprise as coming from consumer goods industry, they doubt whether he would possess the expertise to handle marketing and selling of plane seats.

“This move has come as a surprise as he is used to marketing a consumer product (beer), and this sudden shift may not give him enough time to understand the airline market,” said an analyst on condition of anonymity.

A Kingfisher Airline spokesperson confirmed the appointment of Sabnavis; “He (Sabnavis) took charge (of the marketing division of Kingfisher) a week back after the exit of the former VP (Malhotra),” he said.

In his 16 years of professional life, Sabnavis has never worked with an airline. His marketing and advertising experience includes stints with Heinz India Pvt Ltd, Agro Tech Foods Ltd — an associate company of ConAgra Foods — and Lintas India Ltd.
Sources say Sabnavis could have been brought in temporarily till Mallya finds an airline professional for marketing head’s post.

“Since Kingfisher is in the market to raise funds, it could not afford to have the marketing heads’ post vacant. It could have jeopardised its chance of closing any deals,” he said.
The carrier has announced plans to raise close to Rs 843.5 crore ($175 million) by selling shares and global depository receipts (GDRs) to repay debt. Of this, $80-100 million would be raised through a rights issue and $60-75 million through a GDR issue.
The airline’s accumulated losses for the last fiscal was Rs 9,760 crore ($2 billion).

Kingfisher gets tough on non-performing employees

October 6th, 2009

Vijay Mallya-promoted Kingfisher Airlines is understood to have come down heavily on non-performing employees, even as a large number of its pilots are leaving the airline to join low-cost carrier Indigo and other rivals.

According to industry sources, the airline had sacked about five maintenance engineers on the ground of performance four weeks ago. Besides, a lady maintenance engineer in Delhi was also given the pink slip today.

When contacted, a Kingfisher Airlines spokesperson said as part of an ongoing performance review process, employees from all functions undergo routine performance appraisal exercise.

“Those who consistently fail to meet minimum acceptable performance standards of the company are offered three months window to look for alternate career options,” he said without specifying further details.

Sources also said Kingfisher has lost quite a significant number of its pilots to low-cost carrier Indigo, but the exact number could not be ascertained.

“Too much is being read into the normal attrition rate,” the spokesperson said without disclosing the number of pilots who have left the airline in the recent past.

Indigo officials could not be reached for comments. Sources added the carrier has grounded at least 10 aircraft for repair and maintenance.

Kingfisher currently has a debt of Rs 6,000 crore and is planning to raise about USD 175 million before March next year.